This post will be helpful to none and news to the same, but I just had to. I'm sure you've seen it...sans the cow perhaps. But the verbiage on a billboard or most likely a church sign. I passed a church tonight, a church I know, a church I'm familiar with, composed of some people I care about and there it was on the marquis, in lights.

That's why emerging generations are suspicious of the Jesus by-products we dangle as meat before the masses. They intuitively sense the kitschy sloganism of our reductionist faith. Jesus is a commodity. Something to possess, consume....attain.

Got Jesus? Nope. He can't be "had." If we are in a battle the hearts, minds and souls of such and if this is our hook of choice, it only underscores the schism between establishment churchianity and the seeking populace- pagans and especially Christ-thirsty followers who'll not be quenched by posterized Jesuses.